At the O2 Headphone Disco two DJ's play different music tracks over two radio channels. Students are provided with wireless headphones to listen to music. They can then switch between channels, which results in the DJ's battling for the crowd!
The O2 Headphone Disco activity ran during RAG week in 12 colleges. A specific O2 headphone visual was photographed for use on communication. O2 brand ambassadors were present on campus on the day of each event switching students to the O2 network and promoting the event.
The event was highly engaging and in turn lead to students interacting with the brand in an experiential and memorable way.