The campaign focused on taking a positive approach to winter in order to make the most of this time of year. Ground created the main logo device, which was engaging and also re-iterated the brands scientific credentials.
Ground re-designed a suite of Danone Actimel packs to incorporate the Prepare to love winter campaign including the "Win a winter defence kit every day" competition. Each kit included a €200 Great Outdoors voucher, limited edition Actimel scarf, one month's supply of Actimel and a specially produced winter defences guide.
The campaign was brought to life at the Over 50's Show in the RDS, where attendees received complimentary Actimel gift bags and met with the nutritionists at the Actimel stand. Campaign giveaway also featured on the Late Late Show.The campaign featured on the Actimel website including advice and nutritional tips specific to winter.