Client:
Coors Light
Challenge:
Leverage ‘Rocky Mountain Refreshment' for maximum innovation and visual impact in the off trade
Solution:
The Rockies are unequivocally Coors Light therefore they were a natural choice when creating an in store theatre that would WOW both consumers & trade.
To really bring the Rockies to life in a shopping environment there needed to be a balance between scale and functionality. All the elements of The Rockies were included; mountain ranges & crisp skylines. A modular display structure was developed that could be scaled up or down.
The unit held two pallets of stock within it's footprint and could be shopped from both sides. A clear sky was constructed using printed vinyls, it took advantage of the natural bright lights in a supermarket. When two units were placed side by side the skies connected creating a tunnel.