Client:
Coors Light
Challenge:
Create an original and engaging social platform to run nationwide embracing emerging trends across technology, culture and media.
Solution:
Unique experiences set in the heart of shipyards & ports across 5 cities.
Imagine a fully functional shipping port, heavy steel cranes, smoldering scrap metal, weighbridges and open docks with cargo ships. Now imagine top music acts playing against this backdrop enhanced by amazing lighting and visual shows under the night sky. All this cocooned in an amphitheatre created from shipping containers, which acted as the building blocks of the event.
Consumers enjoyed ice-cold pints of Coors Light at the Peak bar, which was custom made from a 40 foot shipping container, and transported alongside our specially designed stage & screens in convoy from port to port around the country for this truly exciting set of events.
Imagine a fully functional shipping port, heavy steel cranes, smoldering scrap metal, weighbridges and open docks with cargo ships. Now imagine top music acts playing against this backdrop enhanced by amazing lighting and visual shows under the night sky. All this cocooned in an amphitheatre created from shipping containers, which acted as the building blocks of the event.
Consumers enjoyed ice-cold pints of Coors Light at the Peak bar, which was custom made from a 40 foot shipping container, and transported alongside our specially designed stage & screens in convoy from port to port around the country for this truly exciting set of events.