Ground 4D designed the in-store display units & visibility materials, which were distributed to 2000 accounts nationwide. Our Kit Kat Brand Ambassador travelled nationwide in a fully branded Kit Kat jeep and visited participating outlets.
We placed a highly visual Kit Kat ‘Front Door' in the middle of city centre streets. People posted their ‘bills' through the letterbox and on the other side there was a shredder (a fun way to have a break from your bills!). The lucky person who randomly selected the winning bill and put it through the shredder won €100 on the spot.
The Kit Kat break squad offered complimentary Kit Kats and encouraged consumers in store to check out the competition.
The final event was held in RTÉ studios with a live on-air show and webcam streamed the event live online. 20 daily qualifiers were treated to complimentary travel and accommodation. Three lucky winners won a further €25000 each in the Grand Finale!