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Nescafe Green Blend

Launch new Nescafé Green Blend in Ireland using impactful eco-friendly devices

Team Green staff travelled nationwide in convoy in eco-friendly sampling vehicles - all pedal powered! The Ecobox had a custom-built countertop with flasks filled with boiling water, which was then mixed with Nescafé Green Blend immediately prior to consumption. The Ecocab (a bicycle drawn taxi) offered people lifts to local destinations - the driver of the cab chatted to the passengers about Nescafé Green Blend and offered them samples and a leaflet/coupon.

The team also consisted of two cyclists who travelled on customised Nescafé Green Blend bikes. The bikes were fitted with baskets so that the staff could bring samples and coupons with them. With the green and eco friendly nature of the campaign, leafy suburban areas were targeted as sampling locations.

Team Green also targeted busy office areas and high footfall shopping destinations offering people complimentary cups of Nescafé Green Blend. Teams were also present at some special events in the Dublin region where they offered the public complimentary Nescafé Green Blend on their way into events.