Consumers were encouraged to get involved and capture a photo of their full of life winter moment or use an existing photo and share it with us for a chance to win an amazing €10,000, and runner up prizes of Canon Powershot sx210 IS digital cameras. Also, the entrant with the most votes for their full of life photo from each county (ROI), won a Canon Ixus 105 digital camera.
Full of Life Roadshow teams visited busy public outdoor locations in order to encourage members of the public to participate in photos and inform them about the new photo competition. People were encouraged to partake in a photo - which was then emailed to them so they could use it to enter the competition.
Entrants rallied friends and family to vote for their photo submission. The 5 Full of Life photos with the most votes at the end of the competition went forward to a judging panel and were in with a chance to WIN €10,000!